SELECTED WORK

Concept projects
built to perform

A closer look at the kind of work I build.
All entries are samples of my work with current and past clients.

Concepts show: the problem, the fix, and a modeled outcome.

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Concept Project Web Development

Gym Website Redesign

For a local gym that needed more trial sign-ups

Problem

Old site looked dated, loaded slow on phones, and visitors had no clear path to sign up.

What I did
  • Mobile-first page with back-end code cleanup
  • Sign-up form that emails the owner instantly
  • Clear buttons that guide people to act
Modeled result

About 28% more people tapping sign-up on mobile vs the old layout.

Want something like this? Let's talk →
Concept Project Web Development

Roofing Company Website

For a home services contractor that needed more quote requests

Problem

Generic template site, hard to find the contact form, nothing that built trust with homeowners.

What I did
  • Customized pages for each city they serve
  • Before-and-after project photos
  • Sticky call and quote contact buttons on mobile
Modeled result

Roughly 35% more people starting a quote form from their phone.

Want something like this? Let's talk →
Sample Campaign Ad Management

Med Spa Facebook Ads

For a med spa that wanted more booked consultations

Problem

Meta budget going to broad audiences with one generic ad. No testing, no follow-up.

What I did
  • Facebook and Instagram ads with 3 offers to test
  • Follow-up ads for people who visited but didn't book
  • Landing page matched to the ad promise
Modeled result

Cost per lead from about $48 down to $31 over six weeks.

Want something like this? Let's talk →
Sample Campaign Ad Management

Roofing Google Ads

For a roofing company targeting storm-season leads

Problem

Paying for clicks outside their service area and searches that never turned into calls.

What I did
  • Google ads limited to their service radius
  • Filtered junk search terms that waste budget
  • Call buttons on mobile so people can tap and dial
Modeled result

About 22% lower cost per lead with better-quality phone calls.

Want something like this? Let's talk →
Concept Project Digital Growth

Restaurant Google Listing

For a family restaurant that wanted more walk-ins and reservations

Problem

Outdated Google listing, almost no reviews, and no regular posts to stay visible.

What I did
  • Cleaned up their Google Business profile
  • Simple in-store review request flow
  • Weekly posts for specials and events
Modeled result

About 40% more people clicking directions, calling, or visiting from Google.

Want something like this? Let's talk →
Concept Project Creative

Coffee Shop Social Media Refresh

For a local coffee shop that needed a consistent look online

Problem

Random photos, mismatched colors, no real brand across Instagram, menus, and in-store.

What I did
  • Simple brand guide: colors, fonts, logo use
  • Edited 6 short videos for Reels and TikTok
  • Templates for weekly drink specials
Modeled result

Roughly 2x more engagement on the refreshed content batch.

Want something like this? Let's talk →

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